Let’s Re-imagine Food and Health in America

Let’s Re-imagine Food and Health in America

Be The Change…

The truth is: the natural world is changing.  And we are totally dependent on that world.  It provides our food, water, and air.  It is the most precious thing we have and we need to defend it.

– Sir David Attenborough
English broadcaster, writer, and naturalist

HOW BIG FOOD WILL END HUNGER AND CAN SAVE THE PLANET 

I’m excited to launch my new book, How Big Food Will End Hunger and Can Save the Planet.  It is a resource for farmers, chefs, food manufacturers, distributors, food service professionals, retailers, restaurants, and food lovers.  This book is a regenerative roadmap to help us rethink and reimagine the purpose of food. A roadmap that serves humanity is 100 percent regenerative and fuels our bodies without depleting the world’s resources.

The time has come to imagine a future in which fairness and equity govern the food value chain, especially for farmers and consumers.   Food companies will operate more efficiently; their growth and performance targets will be anchored to a core purpose that aligns people, products, processes, and profits with the planet. 

The business case is simple.  Purpose-driven companies unlock business value.