Let’s Re-imagine Food and Health in America

TRUST…

Every January I eagerly await the release of Edelman’s Trust Barometer for the state of public opinion where it matters most – TRUST.  Trust in institutions – be it government, business, NGOs or media – is the ultimate currency in relationships with stakeholders.  

I’m curious about the shifts in trustworthiness and where the opportunities are for change, empowerment, influence, collaboration, and community building lie.  And, I want to know who has the greatest opportunity to rise above and be a changemaker.  Business is once again seen as the most trusted institution at 61% ahead of NGOs (59%), government (52%) and media (50%).  

With trust comes expectation comes responsibility.  Society expects CEOs to be the face of change and want societal leadership to be a core business function.  

EDELMAN’S 2022 FINDINGS

THE TRUST 10

1. Distrust is now society’s default emotion
2. Of the studied institutions, business is once again the most trusted
3. Government and media fuel a cycle of distrust
4. News sources fail to fix their Trust problem
5. Fake news concerns are at an all-time high
6. There is a collapse of Trust in democracies
7. Societal fears on the rise
8. Business needs to step up on societal issues
9. Societal leadership is now a core function of business
10. Business must lead in breaking the cycle of distrust