Why Food for Health Matters — January 2022

January 21, 2022

Let’s Re-imagine Food and Health in America

Photo by Zoe Schaeffer on Unsplash


Every January I eagerly await the release of Edelman’s Trust Barometer for the state of public opinion where it matters most – TRUST.  Trust in institutions – be it government, business, NGOs or media – is the ultimate currency in relationships with stakeholders.  

I’m curious about the shifts in trustworthiness and where the opportunities are for change, empowerment, influence, collaboration, and community building lie.  And, I want to know who has the greatest opportunity to rise above and be a changemaker.  Business is once again seen as the most trusted institution at 61% ahead of NGOs (59%), government (52%) and media (50%).  

With trust comes expectation comes responsibility.  Society expects CEOs to be the face of change and want societal leadership to be a core business function.  




  1. Distrust is now society’s default emotion
  2. Of the studied institutions, business is once again the most trusted
  3. Government and media fuel a cycle of distrust
  4. News sources fail to fix their Trust problem
  5. Fake news concerns are at an all-time high
  6. There is a collapse of Trust in democracies
  7. Societal fears on the rise
  8. Business needs to step up on societal issues
  9. Societal leadership is now a core function of business
  10. Business must lead in breaking the cycle of distrust

You could say I know a thing or two about food, nutrition, health and future trends and issues. I understand each stakeholder’s perspective and I am uniquely positioned to be able to help you understand what to do next.

Want to work together to improve nutrition and health for all Americans?